ผู้จัดการฝ่ายการตลาด (Exotic Quixotic Content team)

รายละเอียดงาน

ABOUT EXOTIC QUIXOTIC

Exotic Quixotic (EQ) is a Thai language digital platform dedicated to exploring ever-evolving Thai cultural scenes and supporting local creativity. We are passionate about sharing real stories and shaping new perspectives. Our vision is to unite Thai culture through creativity, and we use storytelling and authentic content to chronicle and promote the growth of local culture in Thailand. 

website : https://exoticquixotic.com/

Facebook : EXOTIC QUIXOTIC

RESPONSIBILITIES

• Spearhead all marketing and communications initiatives for the EQ brand and platform sub-channels to focus on a) increasing reach to more individuals, especially those upcountry, b) deepen engagement for all audience, and c) establish brand reputation as a pioneer supporting culture and creativity
• Develop strategies and tactics to boost company’s reputation and increase qualified traffic to specific channels
• Create marketing campaigns from ideation to execution and ensure successful completion and specific metrics are achieved
• Oversee and approve marketing materials across all platforms with regards to branding, advertising and other promotional initiatives
• Experiment with organic and paid growth activities like lead generation, content creation, content curation, event management, publicity, social media, and performance analysis
• Coordinate marketing strategies with internal departments (BD, editorial, production) and external parties
• Work with colleagues to produce engaging content for the website and social outlets that attracts and converts our target demographic into long-time, loyal followers
• Generate new business leads and coordinate with the BD team to offer suggestions that can lead to commercial offerings suitable for client partners
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals to optimize all marketing and pricing strategies
• Perform market research and analyze social media trends to pinpoint observed patterns of behavior and other insights necessary to build creative campaigns
• Prepare and track marketing budget (quarterly and annually) and allocate funds accordingly
• Recruit and manage headcount across subteams of the Marketing department as needed


QUALIFICATIONS / SKILLS

• 5-8 years’ experience working in Marketing, Digital Marketing/Social Media, Communications/PR, or related industries. Experience in culture or content production a plus
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Eloquent wordsmith with a sense of style and a penchant for witty copy and communication
• An understanding of local culture and how to connect and engage with the young adult demographic through storytelling and other methods
• Able to work independently with skilled time management capabilities and attention to detail
• An uncanny ability to be charismatic with various individual personalities and across situations
• Very comfortable with numbers, math and financial analyses
• Stay abreast of the latest trends and best practices in offline and online marketing and tracking
• Work well under pressure in a fast-paced environment, and adapt quickly to meet deadlines
• Native Thai language skills and a strong command of the English language as well.

สถานที่ทำงาน

i-dac Bangkok Co.,Ltd., Lumphini, Pathum Wan, Bangkok, Thailand