Performance Marketing

รายละเอียดงาน

Job Scope:

• Manage digital marketing for multiple business, functioning as an in-house agency
• Oversee the digital marketing activities, focusing on performance; Google Suite, Affiliates, Facebook, etc.
• Develop digital marketing and performance strategy, reporting into the Head of Digital Marketing Executive
• Function as the subject matter expert on all performance marketing activities and strategy

Roles and Responsibilities:

• Develop and execute an acquisition strategy to gain new engaged consumers and to incentivize more purchase from existing consumers
• Develop and execute high-quality, high-scale traffic acquisition opportunities. This includes but is not limited to Google Search (SEM & SEO) and On-platform Search Tools (Lazada Sponsored Search & Shopee MyAds)
• Set up and optimize SEM performance as well as giving recommendations to build client’s brand.com
• Monitor, maintain, and optimize digital campaigns to meet KPIs
• Manage budget and maximize ROI on marketing spend
• Stay ahead of the marketing trend and develop new initiatives, including A/B test to identify the optimal solutions
• Develop and monitor metrics, and provide reporting to uncover insights and action plans
• Guide Paid Search team with plan development to drive brand conversion and product penetration
• Ensure implementation of strategic brand solutions in other departments

Qualifications:

• At least Bachelor’s Degree from top undergraduate institution.
• Digital marketing experience is required.
• At least 2-3 years of experience, preferably in ecommerce
• Ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.
• Strong analytical skills and solution driven.
• Great English communication skills (both oral and written) are a must.
• Mastery of MS Office (particularly Excel and PowerPoint) is preferred, as well as an agility with web-based software applications and internally developed systems.

สถานที่ทำงาน

ในอาคาร เพิร์ลแบงกอก ชั้น 9 Phahonyothin Road, Khwaeng Samsen Nai, Khet Phaya Thai, Krung Thep Maha Nakhon 10400, Thailand